FBN’s Livestreaming Scores More Than 1.165 Million Concurrent Streams
FOX Business Network’s (FBN) second Republican presidential debate was the number one rated program in all of cable news last night. Moderated by FBN’s Neil Cavuto and Maria Bartiromo, the debate earned 11 million total viewers and 3 million in the advertiser friendly demo of adults aged 25-54, making it the second highest-rated program in network history. It was also a driving force online, earning 1.165 peak concurrent streams, just behind FBN’s record-breaking 1.4 million streams in November.
Taking place in North Charleston, S.C., the debate was the first of the election season following the FBN’s universally praised first debate, which earned a record-breaking 13.5 million viewers last November. In addition, FBN’s post-debate coverage with Neil Cavuto topped all of cable with 2.25 million viewers. Altogether, the network’s 8-11PM/ET primetime coverage earned 8.5 million viewers, surpassing all other cable news networks. Additionally, the 6PM/ET debate, moderated by FBN’s Sandra Smith and Trish Regan pulled in 2 million total viewers and 289,000 in the demo.
The combined event was also a driving force on social media. Socialbakers ranked FBN as the number one Business News Brand on Twitter in terms of Total Interactions, beating out Bloomberg, CNBC and CNN Money. Additionally, the debate was mentioned in over 912,000 tweets, which was 5 percent higher than FBN’s November debate according to Spredfast.
January 14, 2015 FBN Republican Debate Ratings:
- 9-11:30PM/ET: 11 million P2+ and 3 million A25-54
- 6-7:00PM/ET: 2 million P2+ and 289,000 A25-54
Following the network’s ratings milestone first debate, FBN has seen its ratings increase by more than 30 percent across Business Day, closing out 2015 as the fastest growing network on television. The ratings momentum has continued into the New Year with Business Day ratings seeing 123 percent improvement over last year. In addition, as the markets are in the midst of their worst start ever, FBN’s breaking news coverage has consistently bested rival CNBC in the demo for Business Day, most recently earning a 4 percent advantage over CNBC on Wednesday.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.
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