Lou Dobbs Tonight Tops All of Business News and Scores Seventh Consecutive Monthly Win over CNBC
FBN Sweeps CNBC in Total Viewers for both Republican and Democratic National Convention Coverage
FOX Business Network (FBN) continued as the fastest growing network on cable delivering its highest rated month ever this July, according to Nielsen Media Research. Business Day (9:30AM-5PM/ET) saw a 78 percent increase in total viewers with 148,000, while primetime grew 210 percent year over year. In addition, Lou Dobbs Tonight once again ranked as the number one news program on business television, beating out all of CNBC’s core business programs. As the month ended with back to back Republican and Democratic National Conventions, FBN set another record, sweeping CNBC in total viewers during the combined eight day coverage for the first time since launching in 2007.
With the number one news program on business television, Lou Dobbs set a network record this month earning his seventh consecutive win over CNBC’s 7PM/ET timeslot in total viewers. Averaging 265,000 total viewers and 53,000 in the advertiser friendly demo of adults aged 25-54, Dobbs completely swept his competition across the board. In addition, all FBN Business Day programs had their highest rated month ever. Stuart Varney’s Varney & Co (9AM-12PM/ET) notched its first monthly win over CNBC during the 11AM/ET hour with 197,000 total viewers, beating out Squawk Alley which only earned 182,000. Varney’s win catapulted him to the fifth most-watched news program on business television, a first top five finish for the show.
Additionally, both Republican and Democratic National Conventions this month brought in new highs for the network. FBN swept CNBC for The Republican National Convention (RNC) coverage this month with 363,000 total viewers while CNBC had 290,000 in total viewers for the week. For the Democratic National Convention (DNC) coverage, FBN was up 71% in total viewers with 200,000 and up 13% with 36,000 in the key advisers 25-54 demo in primetime vs. the 2012 DNC. Combining both the RNC & DNC conventions, FBN beat CNBC for all eight day with 158,000 total viewers compared to CNBC’s 156,000. The special coverage, which was anchored by FBN’s Maria Bartiromo, Trish Regan and Lou Dobbs, also helped FBN’s primetime coverage see an increase of 210 percent in total viewers compared to 2015.
FBN’s record ratings translated to major highs across social media as well. This month, FBN was the number one Business News brand across Facebook and Instagram. Furthermore, the network topped CNBC and Bloomberg Business in total social media interactions during the RNC and DNC conventions. FBN also generated over four times more total social media interactions than CNBC during both RNC and DNC combined.
Nielsen Media Research numbers for July are below:
Lou Dobbs Tonight vs. CNBC
- Lou Dobbs Tonight 265,000 P2+ and 53,000 in A25-54 vs. CNBC’s 125,000 P2+ and 47,000 in A25-54
Varney & Co vs. Squawk Alley
- Varney & Co 197,000 P2+ vs CNBC’s Squawk Alley 182,000 P2+
FBN Business Day vs. CNBC Business Day
- FBN Business Day 148,000 P2+ vs CNBC’s Business Day 202,000 P2+
FBN vs. CNBC Convention Coverage:
- FBN 158,000 P2+ vs CNBC 156,000 P2+
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.
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