FBN’s Coverage of the First Presidential Debate Sweeps CNBC in Total Viewers
FOX Business Network (FBN) delivered its highest rated presidential debate coverage in the network’s nine year history, according to Nielsen Media Research. Reporting live from the debate hall at Hofstra University, FBN’s special coverage of the first presidential debate averaged 673,000 total viewers from 9-10:45PM/ET, beating CNBC’s 520,000 by 29 percent in total viewers. During primetime (8-11PM/ET), FBN also swept CNBC with 532,000 total viewers verses 407,000, a 31 percent advantage.
Led by anchor and managing editor Neil Cavuto, along with FBN’s Lou Dobbs, Trish Regan, Charlie Gasparino and Kennedy, FBN’s comprehensive coverage (8PM-1AM/ET) earned 411,000 total viewers, beating CNBC’s programing, which included repeats of Shark Tank along with the presidential debate, by 41 percent. Additionally, Lou Dobbs’ 7PM/ET pre-debate special coverage averaged 291,000 total viewers, beating CNBC by 106 percent.
In total, FBN saw a 196 percentage increase in coverage compared to the 2012 general election presidential debates.
Business Network Debate Coverage:
FBN’s Presidential Debate 672,610 Total Viewers – 141,745 A25-54
CNBC’s 9-10:45p: 520,492 Total Viewers – 229,765 A25-54
FBN’s Lou Dobbs Tonight: 291,406 Total Viewers – 42,406 A25-54
CNBC’s Shark Tank repeat: 141,546 Total Viewers – 54,925 A25-54
FBN’s CAVUTO Coast to Coast/Presidential Debate: 532,025 Total Viewers – 111,165 A25-54
CNBC’s Shark Tank/Presidential Debate: 406,504 Total Viewers – 172,770 A25-54
FBN’s CAVUTO Coast to Coast/Presidential Debate: 411,175 Total Viewers – 90,170 A25-54
CNBC’s Shark Tank/Presidential Debate: 291, 346 Total Viewers- 120,143 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.
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