Network Sees 47 Percent Boost in Viewership Across 2017
June Marks FBN’s Eighth Monthly Win over CNBC
CNBC Delivers 20-Year Low in Business Day Viewers
NEW YORK – JUNE 27, 2017 — FOX Business Network (FBN) ended the second quarter as the number one rated business network on television, besting rival CNBC, for three consecutive quarters in Business Day viewers. This is the first time FBN has topped CNBC for three back-to-back quarters since the network launched in 2007.
Averaging 173,000 total viewers, FBN saw its Business Day audience grow 35 percent over 2016 for the quarter. Led by strong performances from anchors Stuart Varney, Neil Cavuto, Trish Regan and Liz Claman, FBN’s Business Day came out 8 percent ahead of CNBC’s for the quarter, which had 160,000 total viewers on average. Year to date, FBN is up 47 percent in Business Day viewers, averaging 192,000 total viewers for 2017.
While FBN has been experiencing double digit growth over the course of the past year, CNBC has shown declines in their core Business Day viewership. In the 25-54 demo, CNBC delivered its lowest rated quarter since 1991, and in total viewers, had its lowest rated quarter in 20 years, dating back to 1997. Additionally, CNBC is the only major news channel showing yearly declines, while all other networks have double-digit gains across the board for the year, notably down 12 percent in Business Day viewers over their performance last year (196,000 total viewers).
FBN’s pre and post-market coverage also showed strong growth for the quarter. Lou Dobbs’ eponymous program Lou Dobbs Tonight continues to be the number one rated news program on business television, marking 14 consecutive monthly wins atop the business ranker. The program also won its 7PM/ET timeslot for 44 straight weeks. Maria Bartiromo’s Mornings with Maria (6-9AM/ET) saw viewership grow 28 percent over last year while Risk & Reward and Making Money with Charles Payne also topped their nightly competition in total viewers. Additionally, Wall Street Week (Fridays at 8PM/ET), newly helmed by Bartiromo, saw a 39 percent increase and Kennedy, hosted by Lisa “Kennedy” Montgomery (Monday-Thursday at 8PM/ET) grew 35 percent in total viewers this quarter.
With the markets hitting new highs and news of the second Federal Reserve interest rate hike of the year, FBN closed out the month of June with its eighth monthly win over CNBC. Averaging 176,000 total Business Day viewers, FBN came in 12 percent higher than CNBC during Business Day for June, which had 157,000 total viewers. The network also grew its audience 31 percent over the same month last year with all Business Day programs topping CNBC in total viewers during their timeslots. Additionally, FBN delivered six of the top seven business programs on television this month, with Lou Dobbs Tonight and Varney & Co ranking numbers one and two for the fourth straight quarter in total viewers.
2Q‘17 Business Day (9:30A-5P/ET)
FBN: 173,000 total viewers (up 35%) and 21,000 A25-54 (up 24%)
CNBC: 160,000 total viewers (down 13%) and 29,000 A25-54 (down 19%)
2017 Business Day To Date:
FBN: 192,000 total viewers (up 47%) and 26,000 A25-54 (up 30%)
CNBC: 172,000 total viewers (down 12%) and 32,000 A25-54 (down 16%)
June Business Day:
FBN: 176,000 total viewers (up 31%) and 20,000 A25-54 (up 25%)
CNBC: 157,000 total viewers (down 14%) and 28,000 A25-54 (down 28%)
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in all markets across the United States. FBN finished the fourth quarter of 2016 as the number one business network, topping CNBC in total day viewers. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com
FOX Business Network Media Contact:
Jaclyn Giuliano 212-301-3436