FOX Business Network’s (FBN) special coverage of President Trump’s first State of the Union address (9-10:30PM/ET) scored 572,000 in total viewers and 102,000 in the 25-54 demo, making it the highest-rated State of the Union coverage in the network’s history.
Anchored by Neil Cavuto, alongside Maria Bartiromo, Lou Dobbs and Trish Regan, FBN’s special coverage also outpaced CNBC’s primetime offering of Shark Tank repeats (374,000 total viewers) by 20 percent.
Additionally, FBN topped CNBC across Business Day, Primetime and Total Day viewers. Averaging 259,000 in Business Day, FBN was 20 percent ahead of CNBC which pulled in 215,000 viewers. FBN’s primetime coverage (447,000) outperformed CNBC (374,000) by 20 percent. Total Day earned 248,000 for FBN, 20 percent ahead of CNBC’s 207,000.
Tuesday, January 30th
State of the Union address (9PM-10:30PM/ET)
FBN: 572,000 P2+, 102,000 A25-54
FBN: 259,000 P2+; 25,000 A25-54
CNBC: 215;000 P2+; 34,000 A25-54
FBN: 248,000 P2+; 34,000 A25-54
CNBC: 207,000 P2+; 59,000 A25-54
FBN: 447,000 P2+; 80,000 A25-54
CNBC: 374,000 P2+; 160,000 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the past five consecutive quarters. The network is available in more than 80 million homes in all markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com
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