FBN Dominates CNBC Across Total Day and Business Day Viewers
Lou Dobbs Tonight Marks 27 Months as the Top Show in Business Television while “Varney & Co” Continues Reign as Top Market Program on Cable
Maria Bartiromo’s Pre-Market Show Tops CNBC in Total Viewers
CNBC Delivers Lowest Rated Month in Business Day Viewers Since 1995 and Lowest Rated Month Ever in Business Day Demo
FOX Business Network (FBN) achieved its 14th consecutive month as the leader in business news, according to Nielsen Media Research. As market swings continued to dominate the headlines surrounding trade negotiations, FBN’s Business Day coverage saw a 38 percent advantage over rival CNBC for the month of July, averaging 203,000 viewers compared to CNBC’s 147,000. In Total Day, FBN was up 8 percent with 142,000 viewers compared to CNBC’s 132,000. Additionally, the network scored the top seven rated news programs on business television in total viewers.
Recording 27 months as the number one news program in business television, Lou Dobbs’ eponymous show Lou Dobbs Tonight (7PM/ET) was once again the number one rated program, sweeping the competition in total viewers (319,000) and the A25-54 demo (33,000). Additionally, Stuart Varney’s three-hour market-open program Varney & Co (9AM-12PM/ET) was the highest rated market program on cable (260,000), dominating CNBC’s Squawk on the Street/Squawk Alley (161,000) in total viewers for the 24th straight month.
While CNBC delivered its lowest rated month in Business Day viewers since 1995 and all-time lows in the demo, all of FBN’s core Business Day programs saw year-over-year growth. Along with Varney, FBN’s Countdown to the Closing Bell with Liz Claman (3PM/ET) also placed in the top three rated programs, besting its CNBC competition in total viewers (199,000) and the demo (25,000) for the month. The strong performance continued Claman’s reign as the highest-rated female business anchor on television. Additionally, CAVUTO Coast to Coast (12-2PM/ET), The Intelligence Report with Trish Regan (2PM/ET), and After the Bell (4PM/ET) all dominated their competition in total viewers for the month and placed in the top seven rated business programs on cable.
FBN’s pre and post market coverage also posted yearly gains. Maria Bartiromo’s Mornings with Maria (6-9AM/ET) delivered 102,000 total viewers, once again overtaking CNBC’s Squawk Box (92,000) during the pivotal pre-market hours, showing a 32 percent increase in viewership over last year. FBN:AM (5AM/ET) delivered its second highest rated month ever, growing its viewership by 29 percent over last year. Additionally, FBN’s post-market coverage including The Evening Edit with Elizabeth MacDonald (5PM/ET) and Making Money with Charles Payne (6PM/ET) saw gains compared to 2017, both besting their CNBC competition in total viewers for the month.
***Below are the Nielsen Media Research numbers for July 2018:
FBN: 203,000 P2+ / 23,000 A25-54
CNBC: 147,000 P2+ / 24,000 A25-54
FBN: 142,000 P2+ / 18,000 A25-54
CNBC: 132,000 P2+ / 37,000 A25-54
Ratings for the top seven business programs:
Total Viewers: Lou Dobbs Tonight (319,000), Varney & Co (260,000), Countdown to the Closing Bell with Liz Claman (199,000), CAVUTO Coast to Coast (185,000), After the Bell (184,000), The Intelligence Report with Trish Regan (174,000), The Evening Edit with Elizabeth MacDonald (166,000)
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the past seven consecutive quarters. The network is available in more than 80 million homes in all markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com
FOX Business Network Media Contact: