- FBN Dominates CNBC across Both Total Day and Business Day Viewers
- “Mornings with Maria” Notches Third Straight Monthly Win over CNBC’s “Squawk Box”
- “Lou Dobbs Tonight” Marks 28 Months as the Top Show in Business Television while “Varney & Co” Continues Reign as Top Market Program on Cable
- CNBC Continues to Deliver Record Lows in Key Business Day Demo
FOX Business Network (FBN) marked its 15th consecutive month as the leader in business news, according to Nielsen Media Research. As wild market swings continued to dominate the headlines, FBN’s Business Day coverage saw a 19 percent advantage over rival CNBC for the month of August, averaging 192,000 total viewers compared to CNBC’s 162,000. In Total Day, FBN also notched its third straight monthly upset over CNBC with 140,000 total viewers compared to CNBC’s 137,000, a two percent advantage for the month. Additionally, FBN delivered the top three business programs in total viewers and two of the top three in the 25-54 demo, while CNBC reported its second lowest rated Business Day Demo since 1992.
During the critical pre-market hours, Maria Bartiromo’s Mornings with Maria (6-9AM/ET) marked its third consecutive monthly win over CNBC’s Squawk Box, averaging 108,000 total viewers compared to CNBC’s 96,000. The program also saw an 44% percent increase in viewership year over year. Additionally, FBN’s market-open program Varney & Co. (9AM-12PM/ET) continued to dominate the competition as the number one market program on television. Marking its 25th month outpacing CNBC’s Squawk on the Street/Squawk Alley, Varney & Co averaged 248,000 in total viewers and 30,000 in the key demo, delivering a three-hour sweep over CNBC (166,000 P2+ and 26,000 A25-54). Countdown to the Closing Bell with Liz Claman (3PM/ET) and After the Bell (4PM/ET) also bested their CNBC competition for the month as well.
FBN’s post-market coverage continued to deliver strong ratings during the month of August. Recording 28 months as the number one news program in business television, Lou Dobbs’ eponymous show Lou Dobbs Tonight (7PM/ET) swept the business news competition across total viewers (319,000) and the key A25-54 demo (39,000). Additionally, The Evening Edit with Elizabeth MacDonald (5PM/ET) and Making Money with Charles Payne (6PM/ET) continued to surpass their CNBC competition for the 23rd and 6th consecutive month, respectively.
Along with Dobbs and Varney, FBN’s Countdown to the Closing Bell with Liz Claman rounded out the top three rated programs in business news. The strong performance furthered Claman’s reign as the highest-rated female business anchor on television. CAVUTO: Coast to Coast, and After the Bell (4PM/ET) all ranked in the top ten business news programs of the month.
***Below are the Nielsen Media Research numbers for August 2018:
FBN: 192,000 P2+ / 22,000 A25-54
CNBC: 162,000 P2+ / 25,000 A25-54
FBN: 140,000 P2+ / 18,000 A25-54
CNBC: 137,000 P2+ / 38,000 A25-54
Business News Ranker (Total Viewers):
Lou Dobbs Tonight (319,000), Varney & Co. (248,000), Countdown to the Closing Bell with Liz Claman (183,000), Squawk on the Street (172,000), After the Bell (164,000)
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the past seven consecutive quarters. The network is available in more than 80 million homes in all markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com
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