‘Lou Dobbs Tonight’ and ‘Varney & Co.’ Lead as Top Two Programs on Business Television for 11 Straight Quarters
Maria Bartiromo and Neil Cavuto Drive FBN to Deliver Most Affluent Audience in 25-54 Demographic
FBN’s Expanded Primetime Lineup Featuring ‘Trish Regan Primetime’ Celebrates First Full Quarter On-Air with 4 Percentage Growth in Total Viewers
FOX Business Network (FBN) ended the first quarter of 2019 as the number one rated business network on television for the 10th consecutive quarter, according to Nielsen Media Research. Once again overtaking CNBC, FBN’s Business Day averaged 189,000 total viewers, outpacing the competition as ongoing international trade discussions dominated the news cycle. The network also delivered the most affluent audience across cable news in the coveted 25-54 demo. Additionally, FBN delivered four of the top 10 programs in business television for the first quarter and demonstrated 4 percentage growth in expanded primetime programming.
FBN’s lineup continues to attract one of the most affluent audiences on television, with Mornings with Maria, CAVUTO Coast to Coast, Making Money, and Bulls & Bears pulling the highest median income across the 25-54 demo. Additionally, FBN was once again the most affluent network in all of basic cable in the 25-54 demo, according to Nielsen.
Led by strong performances from top-rated hosts such as Stuart Varney, FBN’s Business Day came out 3 percent ahead of CNBC’s quarterly performance, delivering 189,000 total viewers compared to CNBC’s 184,000. Additionally, Countdown to the Closing Bell with Liz Claman (3PM/ET) ranked within the top 10 business programs on television with 176,000 total viewers.
FBN’s expanded primetime programming (8-11PM/ET) also posted strong gains as it celebrated its first full quarter on-air, seeing an audience growth of 4 percent compared to the first quarter of 2018. Trish Regan Primetime (8PM/ET) ranked among the top 10 business programs for the quarter with 186,000 total viewers and scored a 40 percent rise in viewership compared to various FBN programming in Q1 2018.
Additionally, FBN rounded out the first quarter of the year by claiming the top two programs on business television, with Lou Dobbs Tonight and Varney & Co. placing first and second on the business television ranker. Stuart Varney’s three-hour program Varney & Co. (9AM-12PM/ET) was the highest-rated market program in business television for the quarter with 239,000 total viewers. The show once again trounced CNBC’s Squawk on the Street/Squawk Alley average of 187,000 total viewers for the 11th consecutive quarter, seeing a 28 percent advantage over the rival competition.
Continuing its reign as the number one rated news program on business television, Lou Dobbs’ eponymous program Lou Dobbs Tonight crushed the competition with 346,000 total viewers, a 137 percent advantage over CNBC’s various pre-taped programming. The strong performance marked Dobbs’ 12th straight quarter as number one in total viewers across all of business television and leader in the 7PM/ET timeslot.
Breaking down the biggest headlines of the day, The Evening Edit with Elizabeth MacDonald (6PM/ET) marked 10 uninterrupted quarterly wins over CNBC’s Mad Money in total viewers by 19 percent. Drawing in an average of 159,000 total viewers, the program scored FBN’s highest rated 6PM/ET hour since Q1 2018.
1Q’19 Business Day Ratings:
FBN: 189,000 P2+ and 20,000 A25-54
CNBC: 184,000 P2+ and 34,000 A25-54
1Q’19 Program Ranker for the Top Two Business Programs:
Lou Dobbs Tonight (346,000), Varney & Co. (239,000)
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the second consecutive year. The network is available in more than 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN has bureaus in Chicago, Los Angeles, and Washington, D.C.