FBN Continues to Deliver Most Affluent Audience in Business Television
CNBC Delivers Lowest Rated Quarter Since 2013 in Key Demo Across Total Day and Primetime
FOX Business Network (FBN) ended the third quarter of 2019 with the top program in business television for the 14th consecutive quarter, according to Nielsen Media Research. The network, which launched a brand refresh and new “Invested in You” slogan on Monday, also continued as the most affluent business network in cable for the 9th quarter in a row. Additionally, FBN’s live primetime programming featuring Trish Regan Primetime and (8-9 PM/ET) and Kennedy (9-10 PM/ET) notched year over year increases in viewership, while CNBC recorded its lowest rated quarter in the key demo across Total Day and primetime since 2013.
For the 14th straight quarter, FBN’s Lou Dobbs Tonight (7-8 PM/ET) continued its reign as the number one program on business television with 295,000 total viewers and seeing a 166 percent advantage over the competition in the 7PM/ET hour. In addition to Dobbs, The Evening Edit with Elizabeth MacDonald (6-7 PM/ET) marked 12 uninterrupted quarterly wins over CNBC’s Mad Money, drawing in an average of 146,000 total viewers and placing in the top 15 programs on business television.
Stuart Varney’s signature market-open program Varney & Co. (9A-12 PM/ET) netted 214,000 total viewers, making it the third highest-rated business show in cable followed by The Claman Countdown (3-4 PM/ET), After the Bell (4-5 PM/ET) and CAVUTO: Coast to Coast (12-2 PM/ET) all placing among the top 15 programs. Drawing in an average of 165,000 total viewers for the quarter, FBN’s Business Day also delivered the most affluent audiences in cable among the 25-54 demo with CAVUTO: Coast to Coast, Making Money with Charles Payne (2-3 PM/ET), and The Claman Countdown attracting the highest median income viewers. Additionally, Maria Bartiromo’s investigative special Artificial Intelligence: The Coming Revolution which aired on FOX Business on September 25th placed among the top 12 most affluent programs in cable news for the 25-54 demo.
In primetime, CNBC’s heavily promoted debut of Cash Pad and season premiere of Jay Leno’s Garage took in just 185,000 and 328,000 total viewers, respectively and the network ultimately delivered its lowest rated quarter in A25-54 Total Day and primetime viewership since 2013. Meanwhile, FBN’s primetime programming featuring Trish Regan Primetime and Kennedy both saw increases in total viewership year over year, with Regan also placing amongst the top 15 business programs.
3Q’19 Business Day Ratings:
FBN: 165,000 P2+ and 14,000 A25-54
CNBC: 205,000 P2+ and 36,000 A25-54
3Q’19 Program Ranker for the Top 15 Business Programs:
Lou Dobbs Tonight (295,000), Squawk on the Street (219,000), Varney & Co. (214,000), Fast Money Halftime Report (214,000), Squawk Alley (207,000), Power Lunch (201,000), The Exchange (200,000), Closing Bell (200,000), The Claman Countdown (155,000), After the Bell (153,000), Fast Money (149,000), The Evening Edit (146,000), CAVUTO: Coast to Coast (141,000), Trish Regan Primetime (141,000), Mad Money (140,000).
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is one of the leading business networks on television, having topped CNBC in Business Day viewers for the second consecutive year in 2018. The network is available in more than 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
FOX Business Network Media Contact:
Emily Burnham: 212.301.3294