Lou Dobbs Tonight Continues Dominance Over CNBC for Fourth Consecutive Month at 5PM/ET
FOX Business Network (FBN) ended the month of July 2020 delivering double-digit year-over-year growth across the network’s core programming lineup, according to Nielsen Media Research.
As economies across the country began to re-open, FBN’s Business Day programming (9:30AM-5PM/ET) drew in 201,000 total viewers (P2+), nabbing double-digit increases across the board compared to July 2019. Meanwhile, FBN’s Total Day (6AM-6AM/ET) programming earned 140,000 total viewers and during the critical Market Hours (9AM-4PM/ET) the network garnered 205,000 total viewers.
The network’s signature business lineup all saw increases in viewership compared to July 2019. Kicking off pre-market coverage, Mornings with Maria (weekdays 6-9AM/ET) anchored by Maria Bartiromo saw double-digit growth in total viewers (up 64 percent) and triple-digits in the A25-54 demographic (up 138 percent). Stuart Varney’s critical three-hour market-open program, Varney & Co. (weekdays 9AM-12PM/ET) also notched audience increases in total viewers (up 28 percent) and the A25-54 demo (up 41 percent) while placing among the top 10 programs on business television for the month.
Additionally, Lou Dobbs’ signature evening analysis program Lou Dobbs Tonight (weekdays 5-6PM/ET) continued its reign over CNBC for the fourth consecutive month after moving to the 5PM/ET hour. The program earned 268,000 total viewers and a 21 percent advantage over the competition. The encore presentation of the show at 7PM/ET also continued dominance over the CNBC competition for the 55th consecutive month.
Rounding out the month of July, FBN delivered seven of the top 15 business programs on television in total viewers. In addition to Dobbs and Varney, The Evening Edit with Elizabeth MacDonald (weekdays 6PM/ET), After the Bell (weekdays 4PM/ET), The Claman Countdown (weekdays 3PM/ET), Making Money with Charles Payne (weekdays 2PM/ET), and CAVUTO: Coast to Coast (weekdays 12-2PM/ET), all earned placements among the top 15 programs. The shows also notched double-digit growth in total viewers and increases in the A25-54 demo, year-over-year.
Additionally, the network’s Friday primetime programs saw audience growth, with Maria Bartiromo’s Wall Street (Fridays 9PM/ET) and WSJ at Large (Fridays 9:30PM/ET) growing their viewership by 23 and 31 percent, respectively.
On the digital front, FOX Business maintained its dominance among the competitive business news brands. FBN ranked number one in terms of total social interactions across Facebook and Instagram with over 4.3 million interactions in July, up 53 percent compared to July 2019, according to Socialbakers. According to Adobe Analytics, FOXBusiness.com saw a 11 percent increase in page views and a 14 percent increase in unique devices month-over-month.
***Below is the data according to Nielsen Media Research
Ratings for the month of July 2020
Business Day (9:30AM-5PM/ET)
FBN: 201,000 total viewers and 21,000 A25-54
CNBC: 285,000 total viewers and 71,000 A25-54
Market Hours (9AM-4PM/ET)
FBN: 205,000 total viewers and 21,000 A25-54
CNBC: 289,000 total viewers and 72,000 A25-54
Total Day (6AM-6AM/ET)
FBN: 140,000 total viewers and 16,000 A25-54
CNBC: 192,000 total viewers and 53,000 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and currently ranks among the top business channels on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
FOX Business Media Contact:
Emily Burnham: 212-301-3294