FBN’s 7PM/ET Debate Sweeps CNBC’s GOP Debate in Total Viewers and Key Demo
Network Breaks Livestreaming Record for Primary Debates with More Than 1.4 Million Concurrent Streams
FOX Business Network’s (FBN) primetime Republican presidential primary debate, presented along with the Wall Street Journal, delivered 13.5 million total viewers and 3.7 million in the key A25-54 demo according to Nielsen Media Research, making it the highest rated program in the network’s history. The debate was also the most watched livestreaming primary event ever, peaking with more than 1.4 million concurrent streams according to Akamai, beating out NBC’s 2015 Super Bowl which saw 1.3 million concurrent livestreams and CNN’s 921,000 concurrent streams for the September 16th GOP debate.
Moderated by FBN’s Maria Bartiromo and Neil Cavuto, along with The Wall Street Journal’s (WSJ) Gerard Baker, the debate was the first ever conducted in network’s history. FBN launched in 2007 and is available in 82 million homes nationwide – 11 million less than CNBC’s 93 million homes, yet generated just 4 percent shy of their prime time debate last month.
The 7PM/ET debate, moderated by FBN’s Sandra Smith, Trish Regan, and WSJ’s Gerald Seib, averaged 4.7 million total viewers and 866,000 viewers in the A25-54 demo, which topped rival CNBC’s early debate by 188 percent.
The combined event was also a driving force on social media. Nielsen Social TV ratings ranked the debate as the number one event on Twitter last night with 6 million tweets and 180 million impressions, beating out all other programs across the board. Additionally, FBN hit all-time record highs in Interactions on Twitter including Total Interactions, Retweets, Favorites and Replies according to Socialbakers.
Among the news media, FBN scored the night’s top social post. Fox Business generated nearly 65,000 total actions for its Facebook post promoting the start of the debate. Additionally, total actions for FOX Business increased 1009% from Monday to Tuesday, more than other news media organizations covering the debate, according to Shareablee.
November 10, 2015 Republican Presidential Primary Debates
- 7-8:15PM/ET Debate: 4,706,850 P2+, 866,076 A25-54
- 9-11:15PM/ET Debate: 13,491,045 P2+, 3,649,457 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.
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