Varney & Co Notches First-Ever Quarterly Win Over CNBC While Lou Dobbs Beats CNBC For Third Consecutive Quarter
FBN Pulls Within 5,000 Viewers of CNBC’s Business Day For the Month
FOX Business Network (FBN) ended the third quarter with its highest ratings ever, narrowing the gap with CNBC to its smallest in history, according to Nielsen Media Research. In addition, the network’s Lou Dobbs Tonight and Varney & Co marked the third quarter as the top two business news programs in cable, the first time FBN achieved the two highest rated timeslots in business news for an entire quarter.
Hosted by Stuart Varney, Varney & Co (9AM-12PM/ET) averaged 193,00 total viewers for the quarter, beating CNBC’s Squawk on the Street and Squawk Alley which had 179,000 total viewers by 8 percent. This was the first quarterly win for the three-hour program, while Lou Dobbs Tonight (7PM/ET) hosted by Lou Dobbs notched its third straight quarterly win over CNBC with 251,000 compared to 117,000 total viewers. This is the ninth consecutive monthly win for Dobbs over CNBC.
FBN’s business day (9:30a-5p) programs each marked all-time highs, including Neil Cavuto’s CAVUTO Coast to Coast which had its highest rated quarter ever and beat CNBC’s Fast Money Half Time Report (12-1PM/ET) for the month of September with 180,000 to 172,000 (a 5 percent margin). Maria Bartiromo’s Mornings with Maria (6-6AM/ET) along with The Intelligence Report with Trish Regan (2PM/ET) and Countdown to the Closing Bell (3PM/ET) also posted their highest rated quarters ever. In total, FBN’s Business Day averaged 149,000 total viewers, while CNBC’s brought in 177,000 for the quarter.
For the month of September, FBN closed the gap with CNBC, pulling within 5,000 total viewers in business day, which is the smallest margin since the network launched in 2007. Additionally, in September, FBN scored three of the top five programs in business news for the first-time ever with Lou Dobbs Tonight, Varney & Co and CAVUTO Coast to Coast ranking numbers one, two and five respectively.
In addition, FBN’s social media platforms had a stellar quarter achieving the #1 Business TV News brand on Facebook and Instagram in total interactions for the quarter & the month versus CNBC & Bloomberg Business.
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