Lou Dobbs Tonight Continues As Number One in both Total Viewers and A25-54 Demo
FBN Delivers Six of the Top Seven Rated Business Programs
FOX Business Network (FBN) delivered its highest-rated month ever in Business Day viewers, according to Nielsen Media Research. As business news dominated the headlines, from the historic market highs to the government shutdown and President Trump’s visit to the World Economic Forum, FBN scored its eighth consecutive monthly win over CNBC. Averaging 255,000 Business Day viewers, FBN outpaced CNBC (203,000) by 26 percent during the month of January. Additionally, the network scored six of the top seven rated news programs on business television in total viewers.
Recording 21 months as the number one news program in business television, Lou Dobbs’ eponymous show Lou Dobbs Tonight (7PM/ET) was once again the number one rated program across both total viewers (391,000) and the advertiser demo of 25-54 (51,000) in business television. Additionally, Varney & Co. (9AM-12PMET), Countdown to the Closing Bell with Liz Claman (3PM/ET), CAVUTO Coast to Coast (12-2PM/ET), After the Bell (4PM/ET), and The Intelligence Report with Trish Regan (2PM/ET), Risk & Reward (5PM/ET) all continued to place in the top 10 rated programs.
All of FBN’s core Business Day programs also saw considerable growth compared to last year, with CAVUTO Coast to Coast (12-2PM/ET), The Intelligence Report with Trish Regan (2PM/ET), Countdown to the Closing Bell with Liz Claman (3PM/ET) and After the Bell (4PM/ET) all besting their CNBC competition in total viewers for the eighth consecutive month. Stuart Varney’s market-open program Varney & Co. (9AM-12PM/ET) dominated it’s CNBC competition for the 18th straight month, recording its highest-rated month ever in both total viewers (310,000) and the 25-54 demo (39,000). Additionally, Risk & Reward (5PM/ET) averaged 203,000 viewers, winning its timeslot for 16 consecutive months.
FBN’s pre and post-market coverage also notched double-digit gains year over year, with FBN:AM (5AM/ET) growing viewership by 29 percent. Maria Bartiromo’s Mornings with Maria (6-9AM/ET) posted a 35 percent increase over last year, and her coverage from the World Economic Forum in Davos, Switzerland bested its CNBC competition in total viewers the last week of the month during the crucial 7-9AM/ET hours. Additionally, Making Money (6PM/ET) increased viewership by 17 percent and Wall Street Week with Maria Bartiromo (Fridays, 8PM/ET) posted 47 percent gains.
***Below are the Nielsen Media Research numbers for January 2018:
FBN: 255,000 P2+ / 31,000 A25-54
CNBC: 203,000 P2+ / 39,000 A25-54
Ratings for the top seven business programs:
Total Viewers: Lou Dobbs Tonight (391,000), Varney & Co (310,000), Countdown to the Closing Bell with Liz Claman (247,000), CAVUTO Coast to Coast (244,000), After the Bell (231,000), Squawk on the Street (230,000), The Intelligence Report with Trish Regan (226,000),
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the past five consecutive quarters. The network is available in more than 80 million homes in all markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com
FOX Business Network Media Contacts: