FBN Nabs Double-Digit Growth Year-Over-Year Across the Board in Business Day & Total Day
FOX Business Network (FBN) delivered its highest-rated third quarter in network history across Business Day and Total Day viewership, according to Nielsen Media Research. The network, which has seen double-digit audience growth year-over-year, also placed seven of the 15 most-watched business programs on television.
As markets reacted to uncertainties surrounding the coronavirus pandemic and economic re-openings, FBN delivered 216,000 total viewers across Business Day, up 31 percent compared to the third quarter of 2019 and earning the network its highest-rated third quarter ever in total viewers. Additionally, the network’s Total Day viewership saw its largest third-quarter number ever with 153,000 total viewers, up 30 percent year-over-year. Meanwhile, during the critical Market Hours, viewers also grew by 30 percent (219,000 total viewers). All dayparts saw double-digit increases across the 25-54 demographic as well.
In fact, nearly all of FBN’s programs rounded out the quarter with double-digit gains across both total viewers and the A25-54 demo year-over-year. Stuart Varney’s three hour market-open program Varney & Co. (weekdays 9AM-12 PM/ET) saw gains of 24 percent in total viewers and 63 percent in the A25-54 demo, while also ranking among the top 10 business programs on television.
During post-market coverage, FBN’s Lou Dobbs Tonight (5-6 PM/ET) trounced CNBC for the quarter in the 5 PM/ET timeslot with a 25 percent advantage in total viewers, while also outperforming the competition in its 7 PM/ET encore presentation for the 19th consecutive quarter. The program drew in 276,000 total viewers and finished the quarter among the 10 most-watched business programs, while The Evening Edit with Elizabeth MacDonald (6-7 PM/ET) garnered 220,000 total viewers (up 51 percent year-over-year) and 16,000 A25-54 demo viewers (up 60 percent year-over-year.)
In addition to Dobbs, Varney and MacDonald, the network’s core Business Day programs including CAVUTO: Coast to Coast (12-2 PM/ET) anchored by Neil Cavuto, Making Money with Charles Payne (2-3 PM/ET), After the Bell (4-5 PM/ET) co-anchored by Connell McShane and Melissa Francis, and The Claman Countdown (3-4 PM/ET) anchored by Liz Claman all scored placements in the top 15 business programs on television. The programs also notched double-digit audience increases across the board.
Leading into the market open, Maria Bartiromo’s critical three hour pre-market program Mornings with Maria (6-9 AM/ET) saw a triple-digit jump in the A25-54 demo (+122 percent) and was up 59 percent in total viewers. FBN’s weekly primetime programs Maria Bartiromo’s Wall Street (Fridays, 9-9:30 PM/ET) and WSJ at Large (Fridays, 9:30-10 PM/ET) saw increases in total viewership year-over-year while Barron’s Roundtable hosted by Jack Otter (Fridays, 10:00-10:30 PM/ET) saw its second highest-rated quarter ever in total viewers.
While FBN hit notable audience growth for the quarter, FOXBusiness.com also saw increases on its platform. According to Adobe Analytics, August 2020 was Fox Business Digital’s best month ever across Unique Devices, Page Views, Video Starts, and Total Time Spent. Year-over-year, the digital platform was up triple-digits in Page Views (+123%) and Time Spent (+156%) for the quarter.
3Q’20 Total Day Ratings:
FBN: 153,000 P2+ and 17,000 A25-54
CNBC: 190,000 P2+ and 51,000 A25-54
3Q’20 Business Day Ratings:
FBN: 216,000 P2+ and 22,000 A25-54
CNBC: 288,000 P2+ and 69,000 A25-54
3Q’20 Market Hours Ratings:
FBN: 219,000 P2+ and 23,000 A25-54
CNBC: 292,000 P2+ and 70,000 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and currently ranks among the top business channels on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
FOX Business Media Contact:
Emily Burnham: 212.301.3294